Deceptive Distractions

25 Apr

Deceptive Distractions

A BIRDSEYE VIEW –

Marketing is something I’ve been familiar with for a long time. I was a business owner in the wood flooring industry for years and a huge portion of what I took in went right back out into advertising and targeted marketing strategies to try and get the word out about my service. Although advertising can be beneficial, whether it be in the phone book, newspaper or even online, unless you’re really good at what you do, it can be a huge waste of money.

There was a time when having a presence in the yellow pages was the top priority. If you weren’t “listed” you were barely a blip on peoples radar. You still had to build your reputation around quality, if you wanted long term success; but it wasn’t that hard to ” get over” on folks. As long as you were in the book, people assumed you were legitimate. Marketing strategies have changed a bit over the last several years; but human nature hasn’t. People still want quality and there are still unscrupulous business owners that use deceptive tactics; but today’s internet savvy generation isn’t stupid. The old adage, “The proof is in the pudding” is more important now than ever.

If you truly want to be marketable in this new environment, it doesn’t matter how much you spend. If what you have doesn’t have real value to the consumer you’re just wasting your time. Much of what some consider as “advertising” today or, “word of mouth” testimonials are nothing but affiliate hype. Somebody on the back end is working overtime trying to earn a tiny commission so they’ll do whatever it takes to get the numbers they’re looking for. It may help in the short-term but it can actually put you out of business if you end up leaving your target market disillusioned.

Don’t be disingenuous. Be honest with prospective clients. Don’t try and sway them with deceptive hype. Be real and please, for all of our sakes, be sure to have something truly beneficial to offer. 

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