Secrets to Building a Profitable Email List – Part 2

17 Jul

SECRETS TO BUILDING A PROFITABLE EMAIL LIST

The Bare Essentials – What you’ll need to get started

The first thing you need to understand is this, building a profitable email list takes time; but don’t give up, give yourself about two or three months to really get going. Don’t be in a rush, you’re running a marathon not a sprint.

It also takes A LOT of attention to detail, careful thought, and most importantly, action.

 

The hardest part of any action plan is getting started, building a profitable email list is no different. Creating momentum always starts with a good plan; but it takes commitment to follow through and also a healthy dose of accountability. This isn’t like quitting a bad habit, it’s more like developing the right ones; just stay focused.

You can do this!

If this early stage process of list building seems boring and unproductive, like I said don’t give up. It takes time and effort, but you have to keep at it if you ever want to see progress. Just take it a bite at a time and you’ll get there.

So let’s start with some of the dry, boring stuff.

What are the bare essentials that you’ll need to master before you can start making money with your list?

Purchase a Domain and Get Hosting

Before you can do anything else, you’ll need to purchase a domain and get it hosted to set yourself apart with a working landing page.

You can do it in one of two ways, use a webpage-builder to create your website or do what a lot of top end marketers are doing nowadays, use a WordPress platform . . . like this one.

The best place to start is probably by determining the theme and URL for your website.

Your Theme and URL

Start by thinking about what niche your site will focus on.

A good rule of thumb is to keep a narrow focus. If you’ve ever seen “The Patriot” with Mel Gibson, you’ll remember the part when he and his young sons were planning an attack against the Brits after they’d come to their house and essentially kidnapped his oldest. He gave them guns and told them to, “..aim small, miss small”.

For instance, if you’re thinking about creating a niche site that markets retail products through affiliate links, drill down a little further and consider focusing only on one type of product, like fishing gear; preferably something your real familiar with, something you’re passionate about!

If you grow out of your niche in the future, you can always create another site or expand your current site. But for now, keep things narrow to avoid confusing your visitors.

The URL

Once you’ve settled on a theme, you’ll want to come up with unique URL for your site. Sometimes your first choice might already be taken, just get creative.

In the past, marketers used to select URLs that were actually the key phrase they were targeting (but with a dash between each word). That’s okay if you’re targeting a long tail keyword for a particular article or campaign; but if you plan to create a memorable, credible business, you’ll wanna avoid this for your main URL and opt for one that is short and as targeted as possible so that visitors won’t forget it.

Take careful notes about the theme you want and the specific URLs that you believe will fit well with your business model and niche (it’s that important).

Comparison Shop for Your Domain and Hosting

Most web hosting services like Go daddy for instance will allow you to purchase your domain and give you a unique domain related email address when you sign up.

It’s a lot easier to manage all of your information in one place. You can point the url wherever you want and also create sub-domains.

A good place to start on your search may be findmyhosting.com. This site lists an exhaustive break-down of 10 popular hosting services, which includes important details like:

  • The monthly payments
  • The setup fees related to your hosting, email, etc
  • Whether the domain registration is included at no additional cost
  • Whether you can setup email accounts through the domain
  • The plugins and features that come with the hosting service
  • Whether or not the hosting comes with a website building tool

Take some time and compare hosts to determine which one will work best for your particular needs.

Again, this is just the beginning so bear with me if this is already stuff you’re familiar with; but as a general rule of thumb (if you’re new to Internet business), you’ll want to look primarily at three items:

1. The ―Uptime Guarantee, which will give you a rough idea of whether a particular host has problems keeping sites up.

2. The price, as well as the various deals offered for locking in a 6- month or 12-month contract.

3. The site builder and plugins offered. Again, I recommend looking for a site that offers the WordPress capabilities like this one. It’ll greatly simplify the site-creation process.

I don’t wanna overwhelm you; but I just wanna finish my thoughts real quick lol.

Creating a website is important but for it to work effectively it needs to be marketable.

Create a Marketable Website

Before you even think about marketing your website, you’ll want to first spend the time to create a site that will sell itself well. It’s not critical that this site be flawless and expensive to build, but if you want it to close sales, then you should put in the time to make sure it’s attractive and will convert visitors into subscribers.

If you don’t wanna use a WordPress platform, you can go another route, it just takes longer and you need to get some tools.

A good place to start is by obtaining a WYSIWYG editor. It’ll allow you to make changes to your site on demand without learning HTML. It gives you a number of options.

If you’re able to pay upfront in order to make your life easier down the line, you may want to purchase something like XSitePro It’s a favorite among Internet marketers for a lot of reasons.

Not only will it allow you to build an attractive site, but it’ll also allow you to tweak the site in order to optimize it for search engine traffic (SEO).

Initially, I would just stick with something simple like WordPress though, it’s free and VERY user friendly. 🙂

Setup an Autoresponder Account

This is the last thing I’m gonna touch on today; but I just wanna start getting into the meat.

Whatever else you do with your site, you’ll also use it during the process of building a profitable email list (which is why you’re reading this blog lol). This means you’ll need an auto-responder.

An autoresponder is a tool that allows you to create mailing lists, manage member subscriptions, avoid spam complaints, and test and track results. With a regular email account you’re hands are tied because there are rules and regulatory laws and policies to protect people from spammers and invasions of privacy.

It’s a critical component to building a profitable email list campaign, an invaluable tool for all list owners; and as a new list-builder, you’re gonna wanna become intimately familiar with how they work.

Let’s start with the basics.

Selecting an Autoresponder Service

When it comes to selecting an autoresponder service, you have several choices.

I personally would send you to either Aweber, Get Response, or GVO.

You just follow the steps to create your list like this.

Let’s Review

So far you’ve created your website theme, selected an appropriate URL, purchased a domain name and hosting, got a WordPress site or selected a WYSIWYG editor, and picked an autoresponder service.

You’ve also created your first list, updated the subscription confirmation email, and created a form for your website, not bad. Congratulate yourself! You’ve just done what 98% of people don’t, you taken the first steps towards true financial freedom!

I know this seemed like a lot of information; but it’ll be here for you to go through again as many times as you need to. Thanks for stopping in, part three coming soon! 🙂

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Master the art of online marketing, teach others and take your life to the next level!

Thanks for stopping in. If you liked todays blog about building a profitable email list like and share the page if you want more content like this.

Did you know that because you’re still reading this blog post, you are a person of unique desire, passion and hunger?

By now you should know that changing your life, changing your income, & stepping into a new and better future ALWAYS starts with making new and powerful decisions.

I wonder what new and powerful decisions you’re going to make today?

I’m making them with you my friend.

Thanks for being a powerful person.

-p

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