Tag Archives: Promotion

Traffic Generation, your ticket to freedom! Part 3

17 Jul

TRAFFIC GENERATION, YOUR TICKET TO FREEDOM

Pay Per Click Advertising

Pay per click advertising or “PPC” is another relatively low-cost way to promote your website. It can be really effective if you know what you’re doing.

When you use pay per click advertising, your ads show up along side of regular search engine results on Google, Yahoo, MSN etc..

One of the benefits of pay per click advertising is that you only pay when someone clicks on your ad, as opposed to paying for ad impressions.So if you’re well informed in this area and have a bit of marketing skills; enough to create a laser targeted campaign, it’ll pay off believe me

How Does Pay Per Click Advertising Work?

It’s really not that complicated but it’s critical that you have a thorough understanding of your target market because you’re “bidding” on keywords related to your niche.If you’re the highest bidder (among competing advertisers) for a particular keyword, your ads gonna get top placement, simple as that.

The less you bid, the lower your ad will appear.Every time someone clicks on your ad, you pay the amount you bid for that particular keyword.

The number of people who click on your ad makes a difference too.

Pay Per Click Advertising Essentials

Whatever search engine you decide on, they make money every time somebody clicks on your ad, so they’re real picky when it comes to placement. Your ad has to be approved before they’ll even put out out there. Relevance is definitely something you need to factor in. You may even wanna outsource the copy to somebody else (it’s that important). They’re not gonna let a low performing take up valuable real estate on their site.That means if your ad isn’t getting clicked on (no matter what you bid for placement) it might get deactivated.

But that’s the whole point anyway, you want people to click on your ad, because you want interested, targeted visitors to come from the search engines to your site so don’t be afraid to reach out for help. Lots of times our ego gets in the way of our success.

So, there’s two key components of your pay per click advertising campaign: your ad copy (what your ad says), and what keywords you use and your ad needs to do two things: get attention, and compel people to click through to your site.

You’re not necessarily trying to sell your product/service/opportunity with this ad, that’s what your web site is for.You just wanna get people interested enough to click through. That means you’ve gotta have a catchy headline, and give them a reason to click on your ad. We’re actually talking about this is the other series Secrets to Building a Profitable Email List, compelling headline, some benefits (not features) and a strong call to action.

This isn’t a squeeze page though, you’re our paying for these clicks so keep in mind, you don’t want tire kickers who click on your ad because they think they can get a freebie, you wanna make it clear your product is not free.Using words and phrases like “free shipping” and “50% discount” not only gives people a reason to click through that might be interested in your offer, it also gives freebie seekers a reason to stay away.

The other important factor of course is what keywords you bid on. Like I said they have to be laser focused.

If your keywords are too broad in scope, you can’t be sure you’ll touch the intended market you’re reaching out to. You’ll end up blowing through a ton of money looking for targeted visitors. You need to start out with targeted keywords to attract targeted visitors.

For instance, a keyword like gambling is way too broad.Is your target market looking for an offline casino, an online casino, information on how to play, 5 card draw, 5 card stud, blackjack, slot machines, roulette? Maybe they’ve got a relative addicted to gambling, and they’re looking for information that can help. Get specific.

If you were selling a “how to play roulette” book, obviously you’d waste a lot of money bidding on the keyword “gambling.”Instead, you might bid on keywords like “roulette book” or “how to play roulette” or “roulette tips.”

Bottom line? You need to be able to test your ads, to gauge results

If you don’t know which of your keywords and which of your ads are effective, you’re wasting your money.That means you need to track each and every campaign you set up.Keep the winners, and drop the losers.You’ll make much more money if you track, test, and tweak for maximum profitability.

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Traffic Generation, your ticket to freedom! – Part 1

12 Jul

TRAFFIC GENERATION, YOUR TICKET TO FREEDOM!

Joint Venture Secrets

You’ve got a phenomenal website, a stunning product, and a sales letter that could sell a Ferrari to Ebenezer Scrooge!

This is a million dollar recipe right?Maybe; but if you don’t get this part right, you’re wasting your time. Traffic generation is the last, crucial piece of the marketing puzzle; bringing targeted visitors to your website.

If that’s the piece that you’re still missing, this report is for you.In this series you’ll discover the truth about some of the most effective promotional methods; like joint ventures, search engine traffic, viral marketing, and a whole lot more.Plus you’ll also discover the one thing you can do to give yourself an instant pay raise almost any time you want.

Are you ready? Then let’s get started.

Joint Venture Secrets

What do you get when you combine your resources with another business owner’s resources?A joint venture …and one very powerful (free) way to promote your website. These things come in all shapes and sizes, and when you do it right, they’re mutually beneficial ways to get more traffic and sales.

If you want to develop effective traffic generation strategies like this, keep in mind that you have to be looking out for them as much as you expect them to be looking out for you.

Side Note: Although we commonly think of joint ventures as ways to enhance traffic generation, you can also use them to create products together, too.

How you form a joint venture is limited to your own imagination, it’s not that complicated.

For instance, you may wanna:

·Take turns endorsing each other in your newsletters or on your blogs.

· Encourage your new subscribers to sign up for your partner’s newsletter too (and vice versa).

·Swap simple links on your sites for search engine purposes.

·Include each other’s brochures in your postal mailings.

·Offer exclusive discounts and bonus products to each other’s customers or newsletter subscribers.

·Create and market a product together, like a one hour teleseminar.

·Trade articles and place them on your respective blogs or web page.

·Trade links on your download pages and newsletter thank you pages.

·Trade links in your free and bonus reports.

·Trade bonus reports (ensure your report has links leading back to your site).

·Offer each other special deals for promoting one another’s products, such as high commissions not available to anyone else, plus a special offer for customers.

…and anything else that you can think of that would be mutually beneficial.

So how do you do joint ventures?

First of all, start thinkin’ about who you could team up with in your niche.

Stop looking at your fellow marketers as competitors, and start looking at them as potential partners instead.Seriously, some of your best partners will be those who you thought were your biggest competitors.

Next, you need to start building relationships with these people. Helping other people get what they want is the quickest way to get what you want.

Generally that’s the best way to get the attention of a busy marketer, you’re both looking for new traffic generation strategies; but you’re both busy doing other things.

Think about it . . . if they have limited time in the day (like we all do), which emails in their inbox, and which joint ventures, are going to get priority?The ones from people they recognize will catch their eye first, it’s a no brainer; but like I said, you’ve got to be looking out for other people too!

You build relationships by getting the person’s attention, first.That means attending offline seminars, maybe providing income for them by opting to become an affiliate in their business, interacting on their forums and blogs, and just getting out there, becoming known in your niche.

Having said all that, whether or not you actually build a relationship first with your potential joint venture partners or not, the last step is always the same: you need to create an attractive proposal.

When you propose the idea to your potential partner, you focus on what benefits they are gonna receive if they decide to opt in.

You gotta remember, they don’t necessarily care about you.They don’t care about the fact that you want to make more money, drive more traffic to your site, and build your list. When it comes right down to it, all they care about is themselves, their products, their website, and their customers.

Your proposal letter should focus on what’s in it for them, and how their website and customers will benefit.

Will they get more traffic?Will they make more money?Will your partnership help them build their list?Will your offer raise their status in the niche?

Don’t underestimate the benefits of stroking someone’s ego!

Remember . . .you’re essentially writing a sales letter.That means before you even approach your potential partners, you’ve gotta put yourself in their shoes, find out what’s important to them. What makes them tick?What motivates them?

Once you figure out their “hot buttons,” then you can (gently push) encourage them to partner with you. As long as it’s beneficial to them there shouldn’t be an issue.

Most of all remember this (especially when you’re dealing with a partner that has a lot to offer), you need them more than they need you.Just be sure sure to make them an offer they can’t refuse.

The bigger the partner and the more they have to offer, the more you should tilt the deal in their favor.

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