Tag Archives: Website

Secrets to Building a Profitable Email List – Part 2

17 Jul

SECRETS TO BUILDING A PROFITABLE EMAIL LIST

The Bare Essentials – What you’ll need to get started

The first thing you need to understand is this, building a profitable email list takes time; but don’t give up, give yourself about two or three months to really get going. Don’t be in a rush, you’re running a marathon not a sprint.

It also takes A LOT of attention to detail, careful thought, and most importantly, action.

 

The hardest part of any action plan is getting started, building a profitable email list is no different. Creating momentum always starts with a good plan; but it takes commitment to follow through and also a healthy dose of accountability. This isn’t like quitting a bad habit, it’s more like developing the right ones; just stay focused.

You can do this!

If this early stage process of list building seems boring and unproductive, like I said don’t give up. It takes time and effort, but you have to keep at it if you ever want to see progress. Just take it a bite at a time and you’ll get there.

So let’s start with some of the dry, boring stuff.

What are the bare essentials that you’ll need to master before you can start making money with your list?

Purchase a Domain and Get Hosting

Before you can do anything else, you’ll need to purchase a domain and get it hosted to set yourself apart with a working landing page.

You can do it in one of two ways, use a webpage-builder to create your website or do what a lot of top end marketers are doing nowadays, use a WordPress platform . . . like this one.

The best place to start is probably by determining the theme and URL for your website.

Your Theme and URL

Start by thinking about what niche your site will focus on.

A good rule of thumb is to keep a narrow focus. If you’ve ever seen “The Patriot” with Mel Gibson, you’ll remember the part when he and his young sons were planning an attack against the Brits after they’d come to their house and essentially kidnapped his oldest. He gave them guns and told them to, “..aim small, miss small”.

For instance, if you’re thinking about creating a niche site that markets retail products through affiliate links, drill down a little further and consider focusing only on one type of product, like fishing gear; preferably something your real familiar with, something you’re passionate about!

If you grow out of your niche in the future, you can always create another site or expand your current site. But for now, keep things narrow to avoid confusing your visitors.

The URL

Once you’ve settled on a theme, you’ll want to come up with unique URL for your site. Sometimes your first choice might already be taken, just get creative.

In the past, marketers used to select URLs that were actually the key phrase they were targeting (but with a dash between each word). That’s okay if you’re targeting a long tail keyword for a particular article or campaign; but if you plan to create a memorable, credible business, you’ll wanna avoid this for your main URL and opt for one that is short and as targeted as possible so that visitors won’t forget it.

Take careful notes about the theme you want and the specific URLs that you believe will fit well with your business model and niche (it’s that important).

Comparison Shop for Your Domain and Hosting

Most web hosting services like Go daddy for instance will allow you to purchase your domain and give you a unique domain related email address when you sign up.

It’s a lot easier to manage all of your information in one place. You can point the url wherever you want and also create sub-domains.

A good place to start on your search may be findmyhosting.com. This site lists an exhaustive break-down of 10 popular hosting services, which includes important details like:

  • The monthly payments
  • The setup fees related to your hosting, email, etc
  • Whether the domain registration is included at no additional cost
  • Whether you can setup email accounts through the domain
  • The plugins and features that come with the hosting service
  • Whether or not the hosting comes with a website building tool

Take some time and compare hosts to determine which one will work best for your particular needs.

Again, this is just the beginning so bear with me if this is already stuff you’re familiar with; but as a general rule of thumb (if you’re new to Internet business), you’ll want to look primarily at three items:

1. The ―Uptime Guarantee, which will give you a rough idea of whether a particular host has problems keeping sites up.

2. The price, as well as the various deals offered for locking in a 6- month or 12-month contract.

3. The site builder and plugins offered. Again, I recommend looking for a site that offers the WordPress capabilities like this one. It’ll greatly simplify the site-creation process.

I don’t wanna overwhelm you; but I just wanna finish my thoughts real quick lol.

Creating a website is important but for it to work effectively it needs to be marketable.

Create a Marketable Website

Before you even think about marketing your website, you’ll want to first spend the time to create a site that will sell itself well. It’s not critical that this site be flawless and expensive to build, but if you want it to close sales, then you should put in the time to make sure it’s attractive and will convert visitors into subscribers.

If you don’t wanna use a WordPress platform, you can go another route, it just takes longer and you need to get some tools.

A good place to start is by obtaining a WYSIWYG editor. It’ll allow you to make changes to your site on demand without learning HTML. It gives you a number of options.

If you’re able to pay upfront in order to make your life easier down the line, you may want to purchase something like XSitePro It’s a favorite among Internet marketers for a lot of reasons.

Not only will it allow you to build an attractive site, but it’ll also allow you to tweak the site in order to optimize it for search engine traffic (SEO).

Initially, I would just stick with something simple like WordPress though, it’s free and VERY user friendly. 🙂

Setup an Autoresponder Account

This is the last thing I’m gonna touch on today; but I just wanna start getting into the meat.

Whatever else you do with your site, you’ll also use it during the process of building a profitable email list (which is why you’re reading this blog lol). This means you’ll need an auto-responder.

An autoresponder is a tool that allows you to create mailing lists, manage member subscriptions, avoid spam complaints, and test and track results. With a regular email account you’re hands are tied because there are rules and regulatory laws and policies to protect people from spammers and invasions of privacy.

It’s a critical component to building a profitable email list campaign, an invaluable tool for all list owners; and as a new list-builder, you’re gonna wanna become intimately familiar with how they work.

Let’s start with the basics.

Selecting an Autoresponder Service

When it comes to selecting an autoresponder service, you have several choices.

I personally would send you to either Aweber, Get Response, or GVO.

You just follow the steps to create your list like this.

Let’s Review

So far you’ve created your website theme, selected an appropriate URL, purchased a domain name and hosting, got a WordPress site or selected a WYSIWYG editor, and picked an autoresponder service.

You’ve also created your first list, updated the subscription confirmation email, and created a form for your website, not bad. Congratulate yourself! You’ve just done what 98% of people don’t, you taken the first steps towards true financial freedom!

I know this seemed like a lot of information; but it’ll be here for you to go through again as many times as you need to. Thanks for stopping in, part three coming soon! 🙂

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Traffic Generation, your ticket to freedom! – Part 1

12 Jul

TRAFFIC GENERATION, YOUR TICKET TO FREEDOM!

Joint Venture Secrets

You’ve got a phenomenal website, a stunning product, and a sales letter that could sell a Ferrari to Ebenezer Scrooge!

This is a million dollar recipe right?Maybe; but if you don’t get this part right, you’re wasting your time. Traffic generation is the last, crucial piece of the marketing puzzle; bringing targeted visitors to your website.

If that’s the piece that you’re still missing, this report is for you.In this series you’ll discover the truth about some of the most effective promotional methods; like joint ventures, search engine traffic, viral marketing, and a whole lot more.Plus you’ll also discover the one thing you can do to give yourself an instant pay raise almost any time you want.

Are you ready? Then let’s get started.

Joint Venture Secrets

What do you get when you combine your resources with another business owner’s resources?A joint venture …and one very powerful (free) way to promote your website. These things come in all shapes and sizes, and when you do it right, they’re mutually beneficial ways to get more traffic and sales.

If you want to develop effective traffic generation strategies like this, keep in mind that you have to be looking out for them as much as you expect them to be looking out for you.

Side Note: Although we commonly think of joint ventures as ways to enhance traffic generation, you can also use them to create products together, too.

How you form a joint venture is limited to your own imagination, it’s not that complicated.

For instance, you may wanna:

·Take turns endorsing each other in your newsletters or on your blogs.

· Encourage your new subscribers to sign up for your partner’s newsletter too (and vice versa).

·Swap simple links on your sites for search engine purposes.

·Include each other’s brochures in your postal mailings.

·Offer exclusive discounts and bonus products to each other’s customers or newsletter subscribers.

·Create and market a product together, like a one hour teleseminar.

·Trade articles and place them on your respective blogs or web page.

·Trade links on your download pages and newsletter thank you pages.

·Trade links in your free and bonus reports.

·Trade bonus reports (ensure your report has links leading back to your site).

·Offer each other special deals for promoting one another’s products, such as high commissions not available to anyone else, plus a special offer for customers.

…and anything else that you can think of that would be mutually beneficial.

So how do you do joint ventures?

First of all, start thinkin’ about who you could team up with in your niche.

Stop looking at your fellow marketers as competitors, and start looking at them as potential partners instead.Seriously, some of your best partners will be those who you thought were your biggest competitors.

Next, you need to start building relationships with these people. Helping other people get what they want is the quickest way to get what you want.

Generally that’s the best way to get the attention of a busy marketer, you’re both looking for new traffic generation strategies; but you’re both busy doing other things.

Think about it . . . if they have limited time in the day (like we all do), which emails in their inbox, and which joint ventures, are going to get priority?The ones from people they recognize will catch their eye first, it’s a no brainer; but like I said, you’ve got to be looking out for other people too!

You build relationships by getting the person’s attention, first.That means attending offline seminars, maybe providing income for them by opting to become an affiliate in their business, interacting on their forums and blogs, and just getting out there, becoming known in your niche.

Having said all that, whether or not you actually build a relationship first with your potential joint venture partners or not, the last step is always the same: you need to create an attractive proposal.

When you propose the idea to your potential partner, you focus on what benefits they are gonna receive if they decide to opt in.

You gotta remember, they don’t necessarily care about you.They don’t care about the fact that you want to make more money, drive more traffic to your site, and build your list. When it comes right down to it, all they care about is themselves, their products, their website, and their customers.

Your proposal letter should focus on what’s in it for them, and how their website and customers will benefit.

Will they get more traffic?Will they make more money?Will your partnership help them build their list?Will your offer raise their status in the niche?

Don’t underestimate the benefits of stroking someone’s ego!

Remember . . .you’re essentially writing a sales letter.That means before you even approach your potential partners, you’ve gotta put yourself in their shoes, find out what’s important to them. What makes them tick?What motivates them?

Once you figure out their “hot buttons,” then you can (gently push) encourage them to partner with you. As long as it’s beneficial to them there shouldn’t be an issue.

Most of all remember this (especially when you’re dealing with a partner that has a lot to offer), you need them more than they need you.Just be sure sure to make them an offer they can’t refuse.

The bigger the partner and the more they have to offer, the more you should tilt the deal in their favor.

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